Description:
Each year between the months of June-January UJA Federation produces and mails a new direct mail solicitation each month. The topic of each solicitation is different as it supports a different program/priority. The goal is to remind and encourage donors to give to the Annual Campaign during the campaign season. The direct mail would include: A compelling card/folded piece, a letter, a branded envelope, email solicitations, and more.
The direct mail was for an educational program, centered around Jewish learning for children up to the age of 8. The target audience for this mailer was slightly different than others. This was being sent out at the end of the direct mail campaign to a different list of people. The target audience for this was families who are or were subscribers of PJ library before their children aged out of the program. The goal was to show families the benefits and joys of PJ library and ask them to give back to keep the program running for other families.
Role: Art Director & Production Artist
Organization: UJA Federation of Greater Toronto
Date Completed: January 2019
Project Type: Direct Mail Solicitation
Dual Gate with Die-cut 5.25x8"
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