Description:
Each year between the months of June-January UJA Federation produces and mails a new direct mail solicitation each month. The topic of each solicitation is different as it supports a different program/priority. The goal is to remind and encourage donors to give to the Annual Campaign during the campaign season. The direct mail would include: A compelling card/folded piece, a letter, a branded envelope, email solicitations, and more.
The direct mail focused on food insecurity and the dangers of rising inflation costs in the GTA. The goal was to show the dangers inflation has on the community without interventions. This solicitation was being sent in the middle of the campaign season.
Role: Graphic Designer & Production Artist
Organization: UJA Federation of Greater Toronto
Date Completed: October 2022
Project Type: Direct Mail Solicitation
Bi-fold 7x5"
Email Solicitation
Desktop & Mobile
