Description:
Every year UJA Federation creates an Annual Campaign to raise funds for the Toronto Jewish community. This year, the focus of the campaign was to unite the Toronto jewish community and ignite jewish pride. The idea was to focus on the who the people are, whether that be the people in need, or the people helping those in need. The design and language developed for this campaign would be the framework for all events and communications created and shared for the year of 2021.
Role: Art Director & Production Artist 
Organization: UJA Federation of Greater Toronto 
Date Completed: July 2023 - February 2024 
Project Type: Fundraising Campaign 
Campgain Pitch 
You hear a lot these days about Jews. Who we are & what we do.
So who are we? We're diverse. We're generous. We're caring. We’re guided by the values and spirituality that have sustained Jews for generations. We have a history filled with grand achievements, terrible pain, and extraordinary hope. We belong here. We belong to each other. Nothing will change that.
Who we are defines what we do. We give. We remember. We educate. We take care of each other at home and around the world. We stand up for what we believe in. And we make the world a better one for all. We do all of this and much more through UJA. Because when we work together as one people, we build up the very best of who we are.
Organization's Homepage
Social Media Ads 
Instagram Story and Post | Proudly Jewish & Uniting in Crisis
Social Media 
Organic content | Instagram Post
Case for Giving 
8.5x11" | Booklet Stitch 
Case for Giving 
Powerpoint Presentation
Printed Direct Mail
Snake Fold | 5x7"
Campaign Launch Event 
Meridian Hall | Event Experience 
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