Description:
Kayla’s Children Centre (KCC) is a school, therapy clinic, and recreational centre for children ages 6 weeks-21 years old with disabilities, behavioural challenges, and complex medical needs. The Ride for KCC is a annual community fundraising event that consists of three bike routes, a 26km, 50km, and 100km. The goal is to raise money to support KCC and its students.
Role: Art Director & Production Artist
Organization: Kayla’s Childern Centre
Date Completed: September 2023
Project Type: Community Fundraising Event
Venue: Kayla’s Childern Centre
Brand Colours and Assets
Mini Cooper Vinyl Car Wrap
Rider Swag
Spectator Shirt
Event Experience | Day of Photos
Promotional Print Material
Social Media | Templates
Once a user registers, they are provided with Instagram stories that match the distance they registered for. The first story is generic and the second story has a space for riders to type the name of the person(s) they are riding for.
Out of Home Marketing | Large Magnetic Sign