Description:
Every year UJA Federation creates an Annual Campaign to raise funds for the Toronto Jewish community. This year, the focus of the campaign was to foster Jewish pride, care for the community’s most vulnerable, and plan for the future, in a post Covid-19 world. The goal was to develop a campaign that ignited the community to come together after a year of isolation. The idea was to focus on the people, whether that be the people in need, or the people helping those in need. The design and language developed for this campaign would be the framework for all events and communications created and shared for the year of 2021.
Role: Art Director & Production Artist
Organization: UJA Federation of Greater Toronto
Date Completed: July 2021 - February 2022
Project Type: Fundraising Campaign
Campaign Pitch
Jewish Toronto is coming together to Rally for Recovery. Our goal is simple, but ambitious: to ensure our community emerges from the pandemic stronger and more secure. This means taking care of those who still need our support. There are thousands of Jewish community members across our city still searching for hope–and in need of help–after nearly two years of difficulties.
Microsite | Adobe XD Prototype
Logo Animation
Direct Mail | Trifold 5x7"
Email Solicitation | Desktop & Mobile
Corporate Email Signature
Out of Home Signage
